As befits the world’s most influential and diverse city, the LDNR brand embarks on a journey to represent and stand for all those individuals who pioneer the forward motion spirit that our metropolis generates. LDNR is inspired by the modernist tribes, the heritage dwellers and the infinite detail of our surroundings. Like our city, it is accessible to all. Like our city it lives in the moment. Like us, it is proud to be LDNR.